There are couple of ways to deal with the different challenges that small businesses encounter. One of the strategic ways that can help small businesses overcome these challenges is Location-based marketing. Location-based marketing basically deals with employing both the internet-based and traditional-based strategies to enhance businesses plan and also to carryout marketing activities in relation to clients’ different geographic locations. Therefore, implementing Location-Based Marketing is a very key way to deal with the various challenges you can ever think of.
As a small business owner in a very competitive market, it is really necessary for you to ensure and enhance the communication with your customers, because most of your customers are more interested in your competition than your business. In that case, there is no other better way to ensure and enhance your communication with your customers than by employing location-based marketing strategies. For example, in a situation where your competitors are closer to your prospective customers, Geo-Conquesting strategy could really be helpful. This involves marketing your affordable goods and services at the exact location where your potential customers are, regardless of any competing business.
How to implement Location-based Strategies
Since you now have the understanding of what Location-based Marketing entails and its relevance in marketing your business, the next thing to know is how to use it to overcome the challenges you may encounter as a small business.
This particular strategy does not demand technology whatsoever, as all you need do is to be present and functional within the targeted geographic location i.e. the geographic location of your prospective customers. This involves involvement in activities that will attract and benefit people, including your prospective customers, within the community.
This strategy involves emphasizing the targeted location by collecting and analyzing prospective customers’ data based on their different locations. This strategy will help you in determining where to invest the marketing resources of your business. As a matter of fact, good marketing is all about reaching out to the right audience as and when due. Moreover, the chances you have in upping your business games all lie within your ability to know, serve and keep the right audience.
- Location Tags
As much as advertisement is important in marketing, location tags on social media are also important. Your audience need to know how they can reach you. A website or SEO without a location tag may appear to audience irrelevant, and it is understandable; nobody wants to patronize businesses without any particular source traceable to a specific location or organization not just virtual representation. Being able to make your audience realize that you have a station will definitely give them a certain level of confidence, and then they can be more confident to proceed in patronizing your business.
- Capturing Micro-Moments
You have different kinds of audiences, and you need to deal with them according to the order of their preferences – that is exactly what ‘capturing micro-moment’ is all about. For example, there are some audience, who just want to know what your business is all about; some who considers your business as what they can patronize; and some who really want to patronize. If you are able to engage your different audiences to the extent that you are able to determine who your right clients are, you already overcome a challenge, and the next thing is to initiate a good communication with them.
- Targeted Messaging
One way to avoid unnecessary inputs on your efforts to make things work out as a small business organization is targeted messaging. You cannot make your efforts random and think it will yield the expected result. Your choice of audience and effort has to be specific and accurate. When you know the right audience, of course the next thing to do is to initiate a good communication with them. That is exactly where targeted messaging comes in. It has to do with hitting the appropriate prospects, with the appropriate message, at the appropriate right time.
Digital world is not just a bunch of graphics and contents on the internet. It is technically an interface between two different entities – the person ‘who has it’ and the person ‘who needs it’. As a small business the paramount thing to know is how to maximize the interface between you and your audience. This process, however goes beyond creating space for your business digitally but effective interaction with your audience.