Tired of seeing how your local competitors “magically” take off customers out of you? Then, Location-based Marketing is for You.

Geo-marketing technology will break into the way 4.8 BILLION mobile phone users shop online.

As well, as to how every Industry target in their Advertisements…

You cannot wait any longer to test it and see results by yourself.

In 5 minutes, you’ll discover…

What is Location-Based Marketing? (Definition)

To begin with: Are Location-based Marketing, Geo-marketing, and Geo-targeting the same thing?

On Wikipedia, you can find it as:

Form of Advertising that integrates Mobile Advertising and Location-based Services (which utilize geographic data and information to provide services and information to users)”. 

That sound complex, Wiki…

In other words, Location-based Marketing (or Geomarketing) is a branch of marketing that takes advantage of location data to connect with consumers at the right time, in the right place. 

There are hundreds of different reasons to add Location-based Marketing into your Toolbox.

Right now, you’ll understand why it is useful for its own.

First, when used, we try our best to learn about our target prospects analyzing:

  • Where do they hang out?
  • Why are these people there?
  • What do certain customers from specific locations need?

This location intelligence is a wild dream that every marketing and advertising team in the world would like to use.

Oh, wait… They’re doing it already!

Once you have insights like this, then you can focus your resources to send a message that resonates with your customers located in those places.

That’s where Geo-targeting advertising comes to the rescue.

Location-Based Marketing and Geomarketing are the SAME!

Geo-targeting is what comes when executing digital advertising campaigns to particular consumer demographics.

But we’ll get into that on a second…

 

How does Location-Based Marketing Works? (Location Data)

It is clear now that small businesses can make the most out of every penny if only they have enough information about its future customers…

But where does this information could come from?

Geo-location data is what fuels this kind of technology, and it comes from identifiers attached to tech tools: Browsers, Search engines, and Social Platforms.

Have you ever seen this?

Uber Requesting Location

Uber requests “Location Data” to improve pickups, drop-offs, customer service, and safety.

 

If you are wondering which companies requested your Location before, check at the Settings > Privacy > Location Services on iPhone:

Location Services Apps on iPhone

That’s the platform asking for your Data to “enhance” your Internet surfing experience… And it does actually improves it!

Similar to Cookies in your browser… Location data (Latitude and Longitude coordinates) are collected through GPS, Wi-fi, Beacons, Cell towers, or/and SDKs.

As you could imagine, GPS is the most common of all  – but the last one is often the most effective.

Location-based SDKs collect data with the user’s consent, with an app permission sign as the one the screenshot above shows. 

The location data collection process involves several steps, including anonymization, said Jeff White from Gravy Analytics.

  • An opt-in pop up when first signing in into an App or Website. There, Users give permission to share their data location. 
  • After that, the geographic coordinates and time spent-in-session is gathered and shared through SDKs
  • Of course – That location data is cleaned, anonymized prior to aggregation to the Database.  Inside, specific consumer profiles are built-in a safe manner. 
  • Small Business owners and Marketing professionals like BZoomed use consumer profiles to target the right people, in cost-effective Advertising. 

Take into account that I wrote “Collect with the User’s Consent” because doing it without any notice is illegal. 

On the contrary, doing it with consent is 100% ETHICAL and LEGAL.

This is because you have needs and desires, like everyone else in the World.

And we all try to solve them with the help of the Internet.

You Search for “Restaurants near me” when hungry and wanting to eat something out. Same happens with Bars, Clubs or 

For clothes, after seeing a pair of you choose you’ll kill to have, or an event suit/dress you know you’ll rock.

Things are bad? The nearest Pharmacy, Clinic, and Hospital are also established online.

The opportunities are endless.

 

If any company selling these could have a database of people needing it in specific location points…Then you can bet they would pay A LOT of money for it.

Actually… It does exist, and they do pay for it. 

That’s how the Ad Buying Ecosystem works. 

 

Win-Win-Win

You Win: you get what you wanted…

The Companies selling the solutions win…

And both the Ad Networks and Tech platforms providers win, as well.

For the bad, extreme cases: Worldwide, governments and big companies have been trying to solve privacy concerns that raise public alarms.

Such cases where Location Data is used in evil terms are forbidden and tend to be easily avoidable (if you want to). 

This piece we wrote about Geomarketing Privacy Concerns is for You if:

a) You are considering to benefit from Location-based Marketing but don’t want to screw with legal limitations.

b) You would like to avoid getting scammed for unethical individuals that negatively approach this technology.

 

You can assume then, that Location data are just signals that let Business owners like you, know very important information that otherwise you couldn’t get (at least this easy).

Are they always precise? 

No, and this why: Precision and Accuracy are not the same.

Location Accuracy vs. Precision Comparison

Every business owner that likes to get a positive Return on Investment for every dollar invested should focus on both for their Location-Based Marketing.

Who doesn’t?

But yes, the Accuracy and Precision will depend on the location data provider you choose. Get it wrong will be a waste of your time and money.

 

This is why you should let us help you to make the right choice

 

Numbers show it’s more critical than it seems.

90% of Government organizations consider Location Intelligence to be critical or very important to their ongoing operations.

Healthcare providers are in 2nd highest-place to consider Locational Intelligence as CRITICAL to overall performance.

It is only followed by Business services (probably like yours) and Manufacturing, Technology, Retail / Wholesale, and Education.

But ultimately; 53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020.

Source – Business2Community 

But getting away from the Technical data… 

Is Location-Based Marketing compatible with your Business model?

 

Why use Location-Based Marketing? (Pros & Cons)

This skyrocketing strategy will be your go-to-choice for 2020 if you are aware of how hard it is to test a marketing budget.

According to BIA Advisory Services, Marketers spent over $26 billion last year (2019) using Location-Based Marketing and Advertising.

Not only that…

Surveys made to US Buyers demonstrates that Location data has boosted the effectiveness of their marketing campaigns by up to 80%

This is the result of the important level of relevance and personalization that only Geomarketing offers. 

Want to know its benefits and advantages for the Online and Offline world?

PROS –

  • Segmentation & Targeting: Finding a relevant segment of people to target in your Advertising campaigns translate into paying customers.

Of course, these detailed consumption patterns can only be achieved with Location-Based Marketing, focusing on real visits or people’s interests – both in real-time or with historical location retargeting.

 

  • Personalization & Engagement: Long where the days where Marketing focused on Mass-production.  Now, Personal Experiences are the norm.  That’s consumers expect to get nowadays and you better give it to them if you want them as Clients.

Specific Ads messages and creative imagery based on people’s behaviors and surroundings. Also, notification alerts when they go across a specific place to interact with what you got for them. This level of engaging personalization cannot be found elsewhere.

 

  • Measurement & Attribution: Advertising in 2020 is easy to measure thanks to all the amazing tools platforms as Facebook and Google provide. But what happens when you need to know how many people enter a physical business?

That’s what Impressions or Clicks on Ads doesn’t cover, but Location data does.

Up to this day, thousands of Marketing agencies will scratch their heads trying to report exact numbers of its kind…

In BZoomed, we take your campaign concerns out of the way.

 

  • Analytics & Insights: How can you know what works and what doesn’t? 

Changing market behaviors cannot be seen at plain sight – but there must be something to do.

How much would it be worth to you to have information like: 

    • Where do your customers live, work, eat?
    • Where do your customers constantly shop?

A lot, probably. And that’s to gain awareness. Business owners are just 1 click away to see how their geomarketing performance goes.

Although anything in this life is perfect, right?

There are a couple of disadvantages worthy of consideration. 

CONS –

  • Attention Span – Is still early to stand out with technology as Location-based Marketing because very soon, it will be everywhere.

That’s bad because many opt-ins coming from several local businesses can just overwhelm the user. 

Don’t scare them; give them a reason to be motivated at sharing the data… In the end, you’ll get nothing if is not a Win-Win scenario.

 

  • Data Disorganization – Awesome, you launch a Geotargeting Advertising campaign and successfully get hundreds of new Leads.

Well, I hope you have a CRM connected to put order because otherwise, you’ll spend several days cleaning and organizing the data.

 

  • Privacy – Again, transparency concerns. It is understandable because you’ll be gathering valuable information from each – but no-one has actual access to them individually. It is more like a list of random codes of different groups of people, from several different places.

DISCLAIMER: They all have plenty of solutions. So don’t make them stop you.

Besides these disadvantages, I cannot see an objection with enough power to turnaround your desire to test it and see results for yourself. 

But just don’t trust me… Believe in what history says.

 

Location-Based Marketing History & Trends

Location-based marketing is not a new trend that I announce like some Messiah.

Actually, it was already a “thing” back then, several decades ago, when it only applied to brick-and-mortar businesses. 

It’s becoming more intelligent now… But this wasn’t always like this.

Jeff White, the founder of location data provider Gravy Analytics, explains –

Location data collection is nothing new – but only in the last decade has it proven to be a lucrative asset to marketers.

 “Early adopters of location data info came through e-commerce and large enterprises. Early on, it was big for large retailers and hotels,” he said

Basically, Location has always played a HUGE role in the virtual world. But is has lent itself to much broader use cases that provide valuable insights about the behavior of consumers.

In the Past… Brand activation could be just some random employee with a Sign in the street or a couple of billboards on the road.

But then, the Internet happened.

When we started, people were doing geolocation based on WHOIS data, looking at who IP addresses are registered to in public databases, to target whether somebody was a U.S. user or international, and that was the bulk of it. 

What we did to make it different is figure out where routers and endpoint equipment were to develop a rich map of the internet” says Rob Friedman, co-founder, and EVP of Digital Element

It was the 90s. Desktop computers and dial-up broadband were in almost every home in many countries.

Advertisers could target entire geographic areas, based on Postal code.

That was quite innovating back then but still had its problems.

First, the realization that not everyone living in specific Neighbourhoods is the same. Thus, the marketing spent was pretty blindfolded.

If a family of 4 has only one computer, then you could be advertising the same product/service to completely different profiles.

Oh, but then Mobile phones got smarter.

That family of 4 had now 4 different mobile phones (one for each member) – and that finally mass-personalized Ads.

With the numbers of mobile carriers multiplying each month, GPS and Geofencing tech companies were thriving to improve every detail and make the experience enjoyable for consumers.

It was the perfect time for Apple to release its first iPhone to the public.

But accuracy wasn’t high enough… It could be perfected somehow…

Let’s see how much the Location-Based Marketing technology has changed since the 90s and until recent years, to now.

 

2017  

On March 17, the LBMA (Location-Based Marketing Association) released a fascinating semi-annual report

It revealed numbers of investment and mobile phone usage –  74% of adults already possessed one on such date.

The key findings from 500 businesses leaders were:

50% of the entire group already implements LBM to target customers (Wi-fi & GPS powered) and use 25% specifically of their marketing budget to it.

It seemed like the entire global economy was rapidly growing (even more) thanks to Geomarketing. That year, it increased by 6% in the US, 5% in Canada, 7% in the UK, and 3% in Singapur.

 

2018

Factual and Lawless Research got together to conduct a study about Marketer and their Location-Based Marketing. 

534 consumer brands and 166 Marketing/Advertising agencies applied.

Let’s see what they preferred and disliked.

The TOP 3 main features they got from Location data intelligence that years were: Better data quality (Accurate & Precise), Fraud avoidance, and Scale or Potential reach.

Among all of them, who used this tool to boost campaign effectiveness… 

85% achieved growth in their customer base, and 83% experienced both HIGHER response rates & customer engagement.

91% confirm to have understood their Audiences much better, resulting in a positive customer experience = 84% overall campaign effectiveness.

Of course, one single issue had almost everyone (94%) worried: Facebook & Google duopoly. 

Yes, Geo-targeted Adwords campaigns are still a big thing in 2020.

While they still managed to carry 64% of the US Digital advertising budget in that year, many started to look for other new options.

Why? They claim False Impressions, Transparency, and Pricing issues were picking their head.

 

2019

An entire year followed, and in between April 11 and May 5, another Factual + Lawless Research report came in.

Surprise, Surprise: Location data continues to be an effective tool for marketers —9 in 10 marketers said location-based marketing and advertising resulted in:

  • Higher sales (89%)
  • Growth in Customer base (86%
  • Higher customer engagement (84%).

And with more small businesses early adopting this great tool, now the 2nd most appreciated feature was “ease of use” by 14%, just after Data Quality (again).

New channels are emerging and Marketers are leveraging location data to it:

connected speakers, digital out-of-home, and advanced TV are among these.

“The use of location data for promotions and ads will increase to 94%, but only 24% use or plan to use location data for offline measurement.”

The professional’s data is also quite mesmerizing… 

46% of Agencies that run $50 Million+ marketing budgets, spend 60% of it on Google (Ad words) Facebook, or Amazon advertising…

But 67% are considering providers such as Youtube, Twitch, Reddit, Twitter, and LinkedIn.

So, nearly half agree that ROI is higher in the main 3 platforms, but a great majority do not stop seeking new alternatives. 

 

Now (2020)

In 2017, U.S. companies spent $17.1 billion on geo-targeted mobile ads and a BIA Advisory Services estimates a $31 billion of location-targeted Ads spent for 2020.

$31 Billion Location based Ad Spending estimates 2020

But currently, what can you get from it?

 

Types of Location-Based Advertising

Geotargeting 

Find visitors that were once in a certain point-of-interest and serve ads to them. 

The opportunity to segment audiences according to their demographic behavior and shopping trends + the knowledge of geographic data can translate into a $10,000 to $1,000,000 per month increase.

Especially now, where 94% of millennials own a smartphone and all ages spent more time facing the screen. 

Every phase of the Customer Value Journey is improved thanks to Geo-targeting. 

While awareness raises, customer’s understanding does as well… Improving relationships. End-result? Increase online and foot traffic.

 

Geofencing

Find real-time visitors that are passing by now, through virtual barriers, around a location.

These barriers or fences can be placed surrounding a couple of city blocks, or even around a building footprint

Once people overstep the lines, they get an Alert, Push notification, or an Ad.

 

Proximity Marketing 

Almost the same as the previous one, but with really close reach. With the help of beacons, advertising messages are sent to those who are just a few steps from the signaling tool.

You can use proximity marketing today to promote visits for your store, restaurant or an Event, to just mention a few.

Waze app takes advantage of proximity marketing in its ad platform when someone gets near a relevant location, delivering promotional messages to him or her.

 

Geo conquesting

Find visitors that are at the competitor’s location.

Best served as a tactic for audiences who are local in real-time (40% discount on Men’s underwear for today only, to prospects who are stepping into your main competitor’s store)…

It can also be applied to target and reach historical audiences (target Men that visit nearby retail departments).

 

Geo-Contextual 

Based on logic, good targeting is to display an Advertisement for a Product or Service related to the site you’re in.

In the online world, this would be an Ad related to the website’s content (Babies strollers on a newborn guides page) and this applies locally, too. 

In this case, we would sell our Location-based marketing solutions on an event display, or similar. 

That would be context-accurate with visitor’s needs and desires.

 

Geo-Behavioral 

How can you know who is going to buy and who doesn’t?

Fortunately enough, we can enjoy the use of several KPIs (Key Performance Indicators) in both worlds: Online and brick-and-mortar.

Where in one, we check data like pages visited, searches performed, links clicked, and products purchased… For a physical business, this data mixes and translate into visitors and in-store purchases.  

We approach both into our Location-based Marketing x Behavioural targeting to execute on much smarter insights. 

Like Hannah Montana, the best of both worlds.

 

Geo-targeting SEO

Search Engine Optimization has always been an outstanding tactic to market any Business… The harsh truth? You will be competing against big brands with huge budgets, even in small markets.

Believe it or not, combining both Geo-targeting and SEO is an easy way to get sweet Local Google searches. 

How? Location-specific keywords are one of the ways to do it.

Targeted TLDs (Top-Level Domains as .en, .au, or .uk) or Regional-specific Landing Pages could also work perfectly for you.

 

Weather-Based Marketing

Yes, Weather. The 2nd biggest influence on our consuming behavior and an important force to your small business cash flow.

It affects around $3 trillion worth of private business in the US ALONE!

Weather affects where we go, what we buy, and how we feel”.- WeatherUnlocked.

Weather influences our mood, habits, choices, and most important: our purchase decisions. For example, just one-degree uprise or downfall can completely move the needle in the Markets.

1 degree more or less weather marketing

Sunlight exposure is surprisingly another common phenomenon that connects with our happiness (sun may increase our money spent by up to 56%).

Sunlight Exposure Weather Marketing

Placed based Remarketing / Retargeting

Also called “Location-Based Retargeting”, is exactly that… Location Remarketing – as Google likes to say

This geo-retargeting is just a second knock on the door (a very friendly one) into your customer’s brain.

Nowadays, we can take advantage of the tools at hand and track every person that engaged with, stepped into, or bought at, your store.

Applicable for Online and Offline – it does result in cost-effective to advertise to these Audiences… If already interacted once, the chance of doing it a 2nd time is high.

Being aware of the several tools you have available right now to promote your small business in 2020, is enticing. You would probably like to test em all.

The client’s budget determines how many other tactics we include in each campaign, such as contextual targeting, video, behavioral audiences, etc.

Whatever you do, trust me on this: 

Early Location-based Marketing adoption will give you a huge advantage over your competitors. 

If you take action now, it will give your company actionable insights now, as well as prepare you for future growth.

 

Future Trends

Our imagination is the limit, and the numbers look absolutely impressive for the short, mid, and long-term future.

If today’s issues are related to GPS indoor confusion and Beacon scalability, then you can bet everyone in the Industry is already working to fix them.

Privacy concerns are shrinking thanks to recent acts, that will only increase in recent years. Everyone is more aware of location data usage.

For example, both the European RGDP and the CCPA (California Consumer Privacy Act) are updated and hold on to everyone’s in case of needing it.

This affected (positively) iOS and Android devices, where strict rules and norms will protect the consumers and help improve both parties’ experiences.

Talking about consumer experience:

Less than 20% of consumers were sharing location data 10 years ago.

That figure is now at 90% – and will only increase in the following years if you execute smart and compensate users for their trust and efforts.

Innovation also comes in the form of immersive VR (Virtual Reality).

This is still a technology that results in impressive for everybody – something like fresh-produced from a Sci-fi film, exactly what we used to think about smartphones many decades ago.

All industries can get enriched by it (yours included), and we know that well, being Engagement one of the desired pillars for every advertising campaign.

Ikea Palace is a perfect example of how Augmented Reality can cover the client’s needs, boosting the company’s sales. 

It works as an app to realistically simulate real-scale furniture in your place.

 

Basically, offering the opportunity to “test” what you will buy, prior to doing it.

Indeed, a revolutionary idea. And other retailers can approach their customers in the same way with brick-and-mortar tours, visually appreciating every detail before the purchase.

As VR, Smart Spaces trend has taken steps in previous years and will keep appearing with more frequency in the next years.

Google Home or Amazon’s Alexa are just 2 of them with huge possibilities.

Security systems, personal assistants, and home-facilitators… It is just a matter of time to also get non-intrusive notifications (Ads) about products that we TRULY need around us. 

A huge pain relief to the locational limitations we suffer in today’s world.

 

“Virtual reality devices, location-based services, personal broadcasting networks—10 years ago, these technologies seemed like something out of a science-fiction movie.” Said Zafar Rais, in Entrepreneur, 4 years ago.

We’re in the future, fellow comrade!

He also states that “Location-based marketing has been found to be 20-times more effective when compared to displaying generic banner ads

 

Geo marketing/targeting Industries Examples (Case Studies)

You have probably heard enough and want to start growing with this groundbreaking strategy. 

But you still have some doubt if this actually works for your small business model… Or that it is for Fortune 500 companies only.

Good news for you, my friend. 

Location-Based Marketing works for ALL types of Businesses.

Those who have one or multiple locations:

  • Retailers & Franchises
  • Car Dealers or Automotive workshop
  • Foods, Dining, and Beverages
  • Legal or Financial Agencies
  • Health centers
  • Educational Institutes
  • Transportation companies

Seasonal or Eventual:

  • Hotels & Homestays
  • Clubs and Bars
  • Tradeshows
  • Concerts
  • Museums

Online Only:

  • Ecommerce store 
  • Authority Site (monetized by Ads, Affiliation or Info-products)
  • Media brand 

Each and every industry has its ways to satisfy customer experience – but just be aware that everyone hates random and generic advertisements and low-customer support. So be ready to improve both in your case.

But words don’t mean anything. To trust, you should see it.

And here are some of our BEST geotargeting examples, where customers saw excellent benefits.

  • Bubble Select  – Everyone desires a flawless and glowing skin and skin-care companies just want to sell. Instead, we worked together with this Japanese company to raise the word for skin health.

They had a brilliant brand and product idea, but their then-existing marketing strategy failed in turning them into a brand and the direct effect was seen at their performance graph.

Our geo-behavioral and geo-conquesting approach made them rapidly famous in Tokyo, with 23.5K reach on Social Media, at $0.4 CPC.

 

  • Prism Collections This cosmetic Ecommerce brand offers something unique and appealing (high-quality mermaid & unicorn designed make-up brushes) 

And even when their investment was huge, no ROI resulted from their targeted countries.

Partnered with BZoomed, they finally yielded positive results for Brand awareness: 96.5K reach / 1.2K Link Clicks / $0.4 CPC / 1.44% CTR with the help of Geo-behavioral and Geo-conquesting solutions.

 

  • Awagumo Studios – Such an eCom venture understands the value of handcrafted products and hence offers a wide range of appealing handcrafted stickers.

Again, this studio was struggling to gain its identity due to the lack of visibility.

As we studied the Model and Brand, it instantly struck our heads: Niche-segmentation is a must. That’s what we did.

With the help of Geo-behavioral ads, we targeted journal lovers, students, and parents of school-going kids – with a 141K reach.

 

  • Satya Sai Aarogya CLINIC – If health is our most important capacity, then you would think that everyone takes mayor care of it… That was exactly what every professional in the clinic thought, too.

To their surprise, local residents weren’t worried about unbalanced diets, unorganized lifestyles, and polluted environments – even if they suffered them.

To raise Health Awareness, one thing ad to be done: engage and inform people about issues, solutions, and newly-released clinical plans.

It produced 2.6k Reach, resulting to a 107% increase in appointments.

 

The bottom line: Any business or brand can benefit from geomarketing.

Only that there are so many different variables to consider with Geo-targeted Advertisement, that is hard to get the full scope of it. 

 

Market Size 

BIA/Kelsey’s study forecast LBM spending will increase to $38.7 billion in 2022. 

And global location-based services (LBS) market size estimates were $16.14 billion in 2018 – projecting to reach $66.61 billion by 2026.

LBS Market data 2015 - 2026

Meaning, there are thousands of companies and brands using location-based marketing to reach their desired audiences – and keeps growing.

Sectors like Banking and Finances are in the constant technological race, which the one who offers the most advanced products, wins (solving problems as payment abnormalities).

Something similar happens with Social networking apps (especially those tourism-based or with food delivery integrated) 

Or Retailing (both Online and Offline), where it seems to receive the biggest increase from all. Thanks to the immediate access to consumer data available to optimize every Marketing or Advertising plan.

The forecast clearly shows a 2x rise in barely 5 years!

And that’s in the US alone…

Even major adoption of Smartphones and Social media, PLUS the low-cost access to GPS devices only points out to GROWTH.

5G connection is a reality, and the Internet of Things (IoT) is not a luxury anymore.

It clearly shows a huge uprise, and everyone inside is getting a good piece of cake. 

Now, thinking about it…

How much do you have to invest in to see a significant growth like these on your numbers?

Less than you can think of.

 

Location-based Marketing Services & Solutions Providers 

You now know everything you need to know to grow your small business with Location-based Marketing. 

And if you follow simple steps, then you will get results like Gautam did.

You see, our client and now friend, used to be just like you. 

He was pretty concerned about the Investment and Revenue cash flow of his small business.

Gautam really hated having no presence in the market and losing the big back-end profits.

And he wished that he could get rid of so many uncertainties.

Nonetheless, after 6 months of the agony of having to deal with all problems…

He finally decided to turn things around. 

That’s when he decided to get serious and talk to us. 

He started by defining a clear goal, then followed to clear any useless resources out of the way.

And as soon as he considered location data as his main business resource, it was then when first got clarity and huge loads of new Clients. 

Although, this is not the only way to do it… Definitely, is the most effective.

If Gautam can do this, then you can too. I know it for sure. 

So give it a try to different solutions and see if you don’t get paying clients as well!

 

Softwares Companies

The following location-based marketing software platforms will enable most of the custom action you need for every campaign. 

With their help, you’ll identify prospects or customers through a variety of data sources, to deliver automated messages (taking several types of geo-targeted advertising) and lastly, analyze the performance of your efforts.

Sadly, they’re often quite expensive and it learning curve is quite long from beginners to use.

  • Purple WiFi – They’re considered to be the #1 leading provider for WiFi analytics. Remember when I said WiFi was one source to get location data (name, date of birth, interests) to build consumer profiles? 

Purple’s software takes this information and hosts it for you in a private and useful manner.

They can provide such data when login-in into the portal (HINT: It’s compatible with Social Media accounts login credentials) and reports it in the dashboard.

Everything that goes inside is saved anonymously – and it can be later shared with a CRM or similar marketing-kind software to expand its use.

 

  • Adobe Experience – Getting in pace with customers’ current needs is sometimes hard (different channels = different touchpoints) but technology is there to cover our back.

Especially, the Adobe firm. Where it’s established as the 1st purpose-built customer experience software.

Real-time profiles, open and extensible architecture – it delivers personalized experience at scale, as promised. 

NOTE: To know how much they cost, you need to first contact each software provider company.

G2 was my inspiration to learn more about these Location-based Marketing tools. Click on the link if you’d like to see their full reviews + an extender list of other similar.

 

Agencies

  • Nuviad
  • Thumbvista
  • BZoomed 

You’ve been learning how to get more paying clients with ease. 

And while these are the best tools and companies to overall attract new visitors into your business… The complex, hard labor they require isn’t for everyone. 

Also, many Agencies let clients burn up with campaigns that don’t deliver.

Indeed, avoiding Placed-based marketing is a terrible idea, but doing it yourself is dangerous – especially in 2020. 

That’s because business owners already have too much worry already, and the time needed to learn the essentials is scary long.

If you fall into this category, then here’s what you should do instead: take an appointment with the date that better fits you, and I’ll jump to assist you RIGHT AWAY.

While transparency is inside our gene – we make sure you never run as a stand-alone soldier, front-facing the enemy battalion.

In the end, you won’t be limited to expensive strategies and tactics that only fuel our pocket… But instead, that fuel your business machine, bringing infinite opportunities. 

Summary

Let me reiterate this last point, simply because it’s so important: 

Location-based marketing should be on-boarded with ease, transparency, and support throughout the entire process. 

That’s what delivers infinite opportunities to your well-oiled business machine.

What’s more, talking with your future customers in the ideal moment (now), at the right place can save it from what’s considered “the worst recession since 1928 market crash (not even 2008 freeze come close to this).

Guess what? The highly-efficient team of BZoomed is available right now to answer every question that you have Location-Based marketing related.

Start growing exponentially now that your competitors are struggling.