Are you missing out the potential consumers just because you don’t know they are around and vice-versa? If yes, then set triggers with Geo-fencing/Hyperlocal technology whenever any device enters/exits the geographical boundaries, specifically covering your business area. This location-based service allows you to send notification and directly connect, promote, and engage to the end-users with the opt-in facility. Remember- higher customer engagement is a sure-shot way of creating brand awareness and hence generating revenues.