FAQ

FAQ2019-12-04T13:11:37+05:30
How big is your team?2019-10-09T12:53:27+05:30

We are a startup, full of passion, energy and a vision to make brands big. We have an amazing team of 5 people that consists of digital media strategists, programmatic experts, graphic designers, and Ad ops specialists, to accommodate your needs.

Do you outsource your work?2019-10-09T12:54:13+05:30

No. All of our clients receive expert service from our in-house team. None of our work is outsourced and we take great pride in the ability to generate BIG results with the family we’ve built here.

What makes your company different?2019-10-09T12:55:36+05:30

The BZoomed Marketing difference can be found in our passion for helping other businesses become successful. Our company DNA includes the following:

– Specialized knowledge and experience in location based marketing
– More communication and involvement than what larger agencies provide.
– Strategic partnerships and advice for potential opportunities to grow your brand.
– Work that is done in-house and not outsourced to a third party.
– Use of our experience to grow our business; we know what works.

How often do you communicate with clients?2019-10-09T12:57:33+05:30

We make it a habit to speak with our clients and believe in educating them to help them make smarter decisions. During the calls, we discuss results, strategy, updates on your business and any comments you may have. Apart from calls – we are always available on mails, and just a phone call away, if you need our immediate assistance.

How can you help my business?2019-10-09T12:58:22+05:30

Businesses benefit from our services in a number of ways. The most common and sought after results include increased awareness, leads, customers and website traffic.

What is the advantage of working with Bzoomed over DSPs, ATDs or Ad Networks?2019-10-10T05:56:37+05:30

BZoomed is one stop spot if you are looking for 360 degree media solutions. The days of soiled media are finally over. Rather than relying on multiple point solutions for different marketing channels, you have a single spot for all your geo-locational marketing requirements. With BZoomed we focus on a holistic approach to pick the best channels, screens and formats for your marketing campaign.
Now, when you want to execute a media that runs through mobile browsers and apps, you use a mobile DSP. For online banners, there are display DSPs. For digital video, there are video DSPs. The list goes on on. While some DSPs bring together some of these mediums, BZoomed brings together everything.
Ad Networks lack the expertise needed to define the right media strategy as their main focus is on driving revenue by selling the inventory at higher prices.
Working with ATDs will get you more cost as they will further charge you for the platform they will use, plus there is a lack of transparency.

Is location based marketing applicable to only small businesses?2019-10-10T05:57:29+05:30

This is a myth. Location based marketing strategies work with any size business. Location based marketing is all about making relevant connections with most receptive audiences ,at the right moment. So, if you are a small business, medium size business or a large enterprise – location based marketing is the most relevant solution to make meaninful relations with your target audiences.

What if my business does not have multiple physical locations? Is it still going to help me?2019-10-10T05:58:44+05:30

You will be surprised to know that business’s physical location does not have a major role to play in geo-marketing campaigns. Geo marketing is not merely about your location, but about the points where you know your audience is more receptive to your marketing communications.

I am already running marketing campaigns but I am not getting expected ROI. How are your services going to make a difference?2019-10-10T05:59:28+05:30

We bring over 2 decades of combined experience in planning and executing targeted media campaigns. Our team has worked with many multinational brands offering location based marketing solutions before joining Bzoomed.
Today the effectiveness of campaign is not just decided by how broad your reach is but instead, how much engagement you are earning by tapping the right audience at the right place and at an appropriate moment.

We bring over 2 decades of combined experience in planning and executing targeted media campaigns. Our team has worked with many multinational brands offering location based marketing solutions before joining Bzoomed. Today the effectiveness of campaign is not just decided by how broad your reach is but instead, how much engagement you are earning by tapping the right audience at the right place and at an appropriate moment.2019-10-10T06:00:43+05:30

We agree with you. However, there are 2 main reasons which kill engagement factor :
1) User experience: Ads that are intrusive diminish the user experience, hence killing the engagement factor.
2) Relevance: Ads do not match with the context or intent of users.
We address both concerns by offering formats that do no interrupt user experience across channels and screens. Also, our geo marketing tactics are meant to tap relevant audiences in the right context and at the right moment. This is how our solutions are effective and different.

My business doesn’t fall under the industries mentioned at your platform. Does this mean that geo-marketing solution doesn’t apply to my business?2019-10-10T06:01:20+05:30

If any business is not mentioned on our platform, that does not mean you cannot go ahead with geo-locational marketing. Given to the present technological era, it is must for every business to be present on digital platform in order to exist and grow. In case, you are unable to locate your business on our platform, we request you to get in touch with us and discuss. We assure you that we will provide you honest answers to your queries and suggest best possible solutions. Our expertise lies in our ability to understand your business, find and grow you a targeted following, and drive leads and sales for your business.

My family business is doing good without geo-marketing campaigns. Is it still advisable to invest in geo-marketing solutions?2019-10-10T06:02:20+05:30

Yes! Not because we offer these solutions, but it is always good to keep up with changing trends and market’s landscape. If not today, then tomorrow you will have to update your marketing ways in order to survive the tough competition. So why wait- begin from today to harvest good yields tomorrow.

I am completely unaware what is location-based marketing and how it can be helpful for my business.2019-10-10T06:07:38+05:30

Don’t worry at all! We are here to make you understand every basic detail you should know about location-based marketing. Just connect with us to learn more about it.

How can I decide which geo-marketing solutions are going to work best for me?2019-10-10T06:08:13+05:30

This is right where we come into the picture. Based on your business, current challenges, objectives, audience and KPIs – we decide which geo marketing solutions will be best fit for your business. Just like one hat cannot fit all head sizes, all businesses are different in terms of needs, demands, challenges, and objectives.

I am not a pro in marketing & advertising. How can I make sure I have a perfect strategy for my business?2019-10-11T09:29:57+05:30

We not only fulfill digital campaigns, but we also handle campaign planning. Our team gives you simple questionnaire to understand more about your objectives, KPIs etc. Once we receive your request, our team of digital specialists create a media plan exclusive to your business and return it to you within 3 business days.

How do you decide campaign effectiveness before executing it?2019-10-11T09:30:30+05:30

We do media research for your campaign before you go ahead and make investment in running it. It is really important to know how your audience is going to respond to your campaign before investing in marketing campaign budget. In general our approach includes picking up a small subset of your target audience and present them your campaign. Then implement emotional artificial intelligence to study consumer behavior. However, this is not the only way to condust research and carry out analysis. we execute different strategies to bring out the best possible outcomes.

What is the difference between Branding & Performance campaigns?2019-10-11T09:31:10+05:30

Branding campaigns focus on building awareness of your brand where you want to put a positive message about your brand and influence, and not necessarily push the user towards a purchase or another action.
Whereas performance campaign calls to an actual action, which is very often represented by lead capture, app install etc.Branding campaigns focus on building awareness of your brand where you want to put a positive message about your brand and influence, and not necessarily push the user towards a purchase or another action.
Whereas performance campaign calls to an actual action, which is very often represented by lead capture, app install etc.Branding campaigns focus on building awareness of your brand where you want to put a positive message about your brand and influence, and not necessarily push the user towards a purchase or another action.
Whereas performance campaign calls to an actual action, which is very often represented by lead capture, app install etc.

How can I decide whether I should go for Branding or Performance campaign?2019-10-11T09:31:45+05:30

At BZoomed, we devise strategy that works best for your business. Whether to go with Branding or Performance campaign or mix-match both, actually depends upon the attributes of your business. For instance, you will never buy a house simply by tapping a video/banner ad. That’s unrealistic and impractical. Hence, the best approach to choose a marketing campaign is to first understand the basic attributes of your business.

What all formats are availbale for Digital Video campaigns?2019-10-11T09:32:42+05:30

You can choose from instream, in-banner or outsteam video formats. You can also choose from different interactive videos where users have the opporunity to explore interactions such as clicking for more information, signing up for a newsletter, locating a store, etc

What all formats are availbale for Digital Audio campaigns?2019-10-11T09:42:31+05:30

For audio – we offer campaigns on podcasts, digital streaming audio channels as well as coversation based dialogue marketing.

Does your ROAS calculator give exact return?2019-10-11T09:43:16+05:30

Honestly. based on our experience, we have calculated RAOS for generic campaigns. However, results may vary from business to business. This is where we would like to do a kick-off call/meeting to understand more about your business and discuss ROAS transparently.

I do not have campaign creatives? Do you also provide support for that?2019-10-11T09:43:52+05:30

Yes! We do. We have in-house creative designers who will help you design with the right creatives for your campaigns. But services like these will incur additional costs, which we mention during our discussion sessions.

What if I have some innovative ideas like TV to in-app attribution etc (which you have not listed), will you still be able to run a marketing campaign for us?2019-10-11T09:44:51+05:30

We encourage innovative ideas from our clients. If you have anything in mind, feel free to discuss. We will use our experience and network in the industry to give you the best possible solution.

What are all your inventory sources?2019-10-11T09:45:35+05:30

Based on our client’s requirements, we either buy media directly from publishers or through multiple ad exchanges. The inventory we buy is of highest quiality.

What if I am specific about running campaigns across specific digital properties?2019-10-11T09:46:14+05:30

Yes you can do that. During our requirement gathering sessions with you/your team, you can mention to procure media from specific publishers and we will execute your campaign with them only.

Are you going to buy media through managed services or programmatically?2019-10-11T09:46:47+05:30

It depends on your requirements. We can run campaigns through managed services or programmatic both.

How do you decide when to buy through managed services and when via programmatic?2019-10-11T09:47:35+05:30

It depends on a lot of factors like publisher selection, cost, time, etc. We use best of our expertise for success of your marketing campaign and choose the model that fits you best.

What value do I get if you buy through RTB?2019-10-11T09:48:11+05:30

RTB will enable to specify exactly what your goals or outcomes are and look only for ad inventory that matches against those goals. Sometimes those goals are performance based and sometimes they are audience based. In other words, we can specify what audience-base you want to target and buy only those ad impressions that match. This is very different from the experience of buying from publishers directly, where the publisher specifies the inventory definition. Over RTB, we can specify the inventory definition and only buy what you want.

Why should I consult BZoomed and not trade media directly using programmatic?2019-10-11T09:48:50+05:30

No doubt you can trade media directly. However, there are multiple parameters that need to be considered beforehand like strategy, formats/channels/screen selection, for which choosing a programmatic partner is best and smart solution.

How do you address concerns such as transparency, ad quality, ad fraud?2019-10-11T09:49:28+05:30

We buy media that is already vetted through industry’s leading platforms. In addition to that – while working with every client, we speak with our partners about brand safety, ad fraud and transparency issue to ensure you get the quality inventory.

There are 5 pricing buckets. But I have some custom requirement which do not fall under any of these. Can I still run the campaigns with you?2019-10-11T09:50:09+05:30

No problem at all. We have tried to generalize the pricing models so as to addresses to broader audience-base. However, every client has their own specific set of requirements and we are happy to hear them. In such a case, we request you to send us an email to connect@bzoomed.com and we will get in touch asap.

What does the campaign cost include?2019-10-11T09:51:17+05:30

Total campaign cost includes – Media cost + Bzoomed Operational cost. Media cost is utilized to buy media. Bzoomed Operational cost is the cost that we charge for strategic planning, buying of media through different suppliers, executing and optimizing campaigns, reporting and ongoing support.

How campaign duration/flight dates will impact my overall media spend?2019-10-11T09:51:53+05:30

Yes. To get the best possible results, each solution and strategy demands certain budget to be run for a reasonable amount of time. Once we discuss about your requirements, we will suggest you the reasonable campaign duration/flight dates for your business considering the budget.

Will my campaign budget also decide which Geo-marketing solution I can opt for?2019-10-11T09:52:32+05:30

Yes. To get the best possible results, each solution and strategy demands certain budget. Once we discuss about your requirements, we will suggest the best geo-marketing solution for your business that falls right under your budget.

Are there minimum spend requirements?2019-10-11T09:53:07+05:30

Yes. Each solution has its own benefits as well as restrictions to achieve a goal. To get the best possible results, each solution and strategy demands certain budget. Once we discuss about your requirements, we will suggest the minimum budget to achieve that goal.

How much do your services cost ?2019-10-11T09:53:59+05:30

We customize each contract depending on your business needs, campaign-demands and your budget.

What are your payment terms?2019-10-11T09:55:32+05:30

We accept 50% advance in running the campaigns and 50% at the end of the campaign.

Through which all mediums do you accept payments?2019-10-11T09:56:43+05:30

We accept payment through PayPal, Direct Bank Transfers and PayTM (in India).

How long are your contracts?2019-10-11T09:57:20+05:30

We don’t believe in binding our clients in any long term contract however always seek long-term relationship with mutual understanding. You can use our services in Pay-as-you-go model for your campaigns. We believe in providing value through our services and hence confident that once established, our professional relationship will thrive.

What if my marketing campaign fails? Are their any refund policies?2019-10-11T09:58:08+05:30

We assure you, you won’t ask for any refund because you will definetly get results with our location-based marketing solutions. Even then if you have any doubt, our expert team is available to adress your queries. This in fact is our USP as you will be able to calculate an aprrox return before making actual investment.

What vendors do you work with ?2019-10-11T09:59:18+05:30

We are well acquainted with the latest vendor technology; we pair our clients with vendors that best suit their particular needs (we are vendor agnostic).

Will you optimize my campaigns regularly?2019-10-11T10:00:00+05:30

Yes. There is no point in running the campaign just for the sake of running it. A campaign needs continuous monitoring and optimizaton to make a successful impact.

Will you consult me before making changes in my campaign?2019-10-11T10:00:55+05:30

Of course yes. We believe in transparency and educating our clients. Hence before making any major or even minor changes that can improve the performance of the marketing campaigns, we will inform you. You will always updated and made aware of your marketing campaigns.

Will I get real-time dashboard to monitor the performance of my campaigns?2019-10-11T10:01:37+05:30

Yes, you will get the real-time dashboard to montior the performance of campaigns however this might not always be the case. For example – if we are running multiple clients campaigns with a single vendor, we can not share that dashboard with you due to privacy reasons.

Is buying only availbale on CPM?2019-10-11T10:03:49+05:30

For programmatic – only CPM buying is available however we can optimize the campaigns on CPC, CPCV, CPI, CP L etc.
In terms of managed services – buying can be done on the basis of other pricing models but we need to check your requirements and accordingly need to speak to specific publishers.For programmatic – only CPM buying is available however we can optimize the campaigns on CPC, CPCV, CPI, CP L etc.
In terms of managed services – buying can be done on the basis of other pricing models but we need to check your requirements and accordingly need to speak to specific publishers.

What KPIs do you consider for post-campaign analysis?2019-10-11T10:04:32+05:30

We will include the KPIs as per our agreed discussion at the start of the project.

What does the reporting include?2019-10-11T10:05:33+05:30

The reports sent to you will have impressions, click-through-rate, view-through-rate, publisher performance, creative performance, device performance, geographic reporting, conversion reporting and all the other sugnificant attributes.

What will be the frequency of reporting?2019-10-11T10:06:13+05:30

The frequency of reports will de decided at the very beginning of project. We usually offer campaign-end reporting but can also arrange mid-campaign reporting as per your requirements.

What will be the format of reporting? Will it also include a presentable deck which we can use in front of our management?2019-10-11T10:07:13+05:30

We offer custom reports for your campaign and share a basic presentation on the performance of the campaign. The only thing you will have to take care of is the executive level presentation for your organization as currently we are not offering that.

What level of support you provide starting from campaign planning till end?2019-10-11T10:07:53+05:30

Our engagement with you starts from the very beginning of our Kick-off call/meeting. Right from there only, you will be introduced to your digital media strategist who will extend full support till the end of the project. Also, we believe in building parternships where both parties are equal in poistion, open to listen to each other, share ideas, value and respect each other’s opinions – this not ony helps in better understanding but also a tranparent long-term relationship. The best part of our work process is that our senior management team is always in communication-loop and you can easily reach out to them through phone, email or even meet them in-person.

Will you provide us a dedicated account manager?2019-10-11T10:08:44+05:30

Yes. The moment we get in touch with you, you will have a dedicated support for assistance, who will address all your pre and post marketing queries, issues and also suggest you the best solutions.

How do I get started?2019-10-11T10:09:43+05:30

To get started, all you have to do is drop us a mail at connect@bzommed.com. From here, we will escort you further and make your way to geo-marketing solutions easier.

If you still have any question that remained unanswered, please feel free to contact us.

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